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Tara Artho is the new executive director of the Colorado Potato Administrative Committee (CPAC). She takes over for Jim Ehrlich, who retired in October.
Artho grew up on a farm in the Texas Panhandle and earned a bachelor’s degree in radio, TV and film communications from the University of North Texas. She worked in radio production in Dallas for nearly a decade before returning to agriculture. After two years as the communications and PR director for the Texas Grain and Feed Association, she was promoted to president/CEO of the association.
In her new position with the CPAC, Artho is excited to learn more about the potato industry and explore Colorado’s San Luis Valley.
